1926 Mercedes Benz Logo
by Lingfai Leung
Title
1926 Mercedes Benz Logo
Artist
Lingfai Leung
Medium
Photograph - Photographs
Description
Mercedes-Benz is both a German automotive marque and, from late 2019 onwards, a subsidiary – as Mercedes-Benz AG – of Daimler AG. Mercedes-Benz is known for producing luxury vehicles and commercial vehicles. The headquarters is in Stuttgart, Baden-Württemberg. The name first appeared in 1926 as Daimler-Benz.
The three-pointed star is the most noticeable thing in the Mercedes-Benz logo. The three points of the three-prong triangle signify the power of the three elemental forces on Earth – Land, air, and sea.
Mercedes aptly uses the shade of metallic silver in its corporate identity. It is said that silver is a favorite color of elites in the German monarchy, which is why this color was used for the Mercedes-Benz brand, signifying their great company mindset.
The silver Mercedes three-pointed star is as iconic an image as the yellow ‘M’ of Mcdonalds and remains one of the world’s most recognizable symbols to this day.
In 1902, Mercedes registered the name ‘Mercedes’ to represent its business empire, creating its first brand identity. The logo only featured the title at the time, the imagery of the three points would come into existence later. The font design looked both elegant and sophisticated at the same time.
After seven years, Mercedes decided to add the iconic and world-known logo of the three-pointed star. The year 1909 saw the creation of the famous symbol, which continued to grace the car industry from that day to this.
Gottlieb Daimler created the logo when he wrote his wife a postcard and drew the first crude design. He also predicted that this logo would bring the company great success in the future and springboard to extraordinary heights. He wasn’t wrong.
In 1916, there was a redesign in the logo – four separate three-point stars surrounded the primary star now, and the company name is seen at the bottom. The emblem remained the brand identity of the Mercedes for the next decade.
To incorporate the brand identities of both businesses, in 1926, a laurel wreath was added to the design. The wreath was once a part of the Benz & Cie motors emblem, and when they merged with Daimler-Benz AG, the decision was made to add the wreaths. This formed a new logo that inscribed the names of both companies.
The silver color is associated with Mercedes ever since it participated in 1934, Nürburgring Grand Prix, the first-ever Grand Prix to be raced. In those days, the Mercedes Grand Prix quality cars were referred to as ‘Silver Arrows,’ beginning the tradition of silver being the primary color of choice for the company. This tradition continued when silver became the color representing the brand for the 1954 and 1955 Formula One Grand Prix’s.
The logo itself remained in its original blue color, but the badge standing at the radiator on the bonnet changed to silver. The silver color officially became the back of the logo in 2008, where it remains a symbol of the Mercedes-Benz brand image. Just imagine a Mercedes car that didn’t have that iconic silver three-pointed star at the front.
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Uploaded
December 14th, 2020
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